From duty to beauty

Here you can discover electric and hybrid means of transport, regenerated phones, renewable energy and Green banking, the GP Discovery Museum, the eco-sustainable laundry and the tourist office of Turin.

Here you can discover the sustainable way of designing and furnishing your home: from flooring to curtains, from kitchen to bathroom, from sofa to desk, including new or reconditioned appliances and accessories. The best of Made in Italy for your home, your business and for professionals in the sector.

3,000 m2 all new, dedicated to green clothing, cosmetics and reading. We only sell high quality products, made to last over time. We have selected the best of sustainable fashion to make you say: we have no more excuses. It is time to dress in Respect for the Planet.

Food, books, events: the essentials to immerse yourself in Beauty. Italian beauty that becomes culture to be tasted with the Bistrot 100 Vini & Affini and the starred restaurant Casa Vicina, to be read with the largest bookshop in Turin dedicated to sustainability and experienced through our events. A lifestyle.

This is where you enter the dimension of creative idleness: on the rooftop, between the lounge bar, the spa with its whirlpools, sauna and Turkish bath, and Turin's first infinity pool. A high-up, exclusive place to reclaim your time, with ease and creativity.