Fashion and personal care world

The shopping area represents fashion and personal care trends. Clothing, footwear and accessories from sustainable brands and circular fashion makers, for every gender, age and need. Cosmetics and personal wellness products and a thematic bookstore to enrich leisure time.

Italy's first Green laundry

Green Pea - Iride - lavanderia

A project developed by a Turin family of 5 generations of launderers.

In 2003, Iride revolutionised the sector by being the first in Italy to introduce the GreenEarth system: an innovative, non-harmful and non-toxic dry-cleaning detergent that Respects the Environment, leather and fabrics.

GreenEarth replaces the petrochemical solvents used in traditional dry cleaning with liquid silicone, which degrades naturally, safeguarding the health of groundwater and reducing toxic gas emissions into the atmosphere.

To save the Planet, firstly we need to know it

GP0 - Life Discovery Museum

Educational paths for children, even grown-up ones.

Knowledge can make the difference. We imagined a place to put this idea into practice at just a glance: the GP Discovery Museum.

We have collected and described all the most advanced technologies used to build Green Pea. a building that breathes. Geothermal, photovoltaic, rainwater recovery, recycled wood, flooring that creates energy, the engine of the future and much more. We want to tell everyone about it, especially children – the future.