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Italy's first Green laundry

In 2003, Iride revolutionised the industry by being the first in Italy to introduce the GreenEarth system: an innovative, non-harmful and non-toxic dry cleaning detergent, with the aim of providing the best possible care for fabrics with the lowest overall environmental impact.

It is an exclusive process that replaces petrochemical solvents, traditionally used in dry cleaning, with liquid silicone, an odourless and colourless solution produced from sand that degrades naturally, safeguarding the health of groundwater and reducing toxic gas emissions into the atmosphere.

We have activated the home laundry service! Contact us for further information

Contatti - EN

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