Changing the way we consume, putting the search for Harmony with the Planet at the Earth of everything: we believe this is the greatest challenge ahead.
In order to do our part, we have created a place where environmentally sustainable and respectful acts of purchases and consumption are made possible. A place that only exists on land, because changing behavior only becomes simple and beautiful when all our senses are involved. From duty to beauty: at Green Pea, Respect for Nature becomes a pleasure for everyone.
Because Respect is the value on which the future of mankind depends.
Respect for the Earth and Nature, Respect for all people, including future generations. And Green Pea is the home of this idea of Respect.
But, why a pea?
Because it comes from the Earth
It is a product that needs water, like life on Earth
It is spherical, like the Earth
It is inclined by 23°27’, like the Earth’s axis
It is green, as the Earth should be.
The points of our manifesto
On the way through the various floors of Green Pea there is a powerful narrative that unfolds like a serial, dedicated to the theme of Respect. We need to engage the mind, heart and soul of our customers, to describe Respect not only as dutiful, but above all as enjoyable, to make them want to tell people about it and, why not…. to brag about it.
Third and fundamental aspect: trust, which outweighs radicalism. With trust (supply and demand) you can go far, while with the presumption of representing absolute perfection you stand still… cursing.
And then, a little green pea on each product, also to remind our customers to talk about us.