Changing the way we consume, putting the search for Harmony with the Planet at the Earth of everything: we believe this is the greatest challenge ahead.
In order to do our part, we have created a place where environmentally sustainable and respectful acts of purchases and consumption are made possible. A place that only exists on land, because changing behavior only becomes simple and beautiful when all our senses are involved. From duty to beauty: at Green Pea, Respect for Nature becomes a pleasure for everyone.
Because Respect is the value on which the future of mankind depends.
Respect for the Earth and Nature, Respect for all people, including future generations. And Green Pea is the home of this idea of Respect.
But, why a pea?
Because it comes from the Earth
It is a product that needs water, like life on Earth
It is spherical, like the Earth
It is inclined by 23°27’, like the Earth’s axis
It is green, as the Earth should be.
The points of our manifesto
In the path within the various floors of Green Pea you will be accompanied by a narration dedicated to the theme of Respect, developed as a serial story. You can learn more about this story in every corner of the Building, from the Factory Regulations to the testimonies of our Partners, on the app and on social networks.
Number one goal of this narration: involve head, heart and belly, to show you that respecting Nature is not only a duty, but also a beauty. Number two goal: make you want to tell it around and – why not? – to boast about it. We confess immediately: ours is an optimistic way of telling. We are convinced that yes, we will be able to save human life on our planet.
And then, a small green pea on each product to sum up this story of Respect, and remind you to tell it.