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The Manifesto
Changing the way we consume, putting the search for Harmony with the Planet at the Earth of everything: we believe this is the greatest challenge ahead.
In order to do our part, we have created a place where environmentally sustainable and respectful acts of purchases and consumption are made possible. A place that only exists on land, because changing behavior only becomes simple and beautiful when all our senses are involved. From duty to beauty: at Green Pea, Respect for Nature becomes a pleasure for everyone.
Because Respect is the value on which the future of mankind depends.
Respect for the Earth and Nature, Respect for all people, including future generations. And Green Pea is the home of this idea of Respect.
But, why a pea?
Because it comes from the Earth
It is a product that needs water, like life on Earth
It is spherical, like the Earth
It is inclined by 23°27’, like the Earth’s axis
It is green, as the Earth should be.
The points of our manifesto
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that it is possible to save, lengthen and improve human life on our planet. It’s up to us, every single human. We need to change our relationship with the Earth, Air and Water, and improve relations with all the living beings: humans, animals and plants… in one word a new relationship with Nature. It is necessary to move towards a sense of Respect and Harmony.
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to quickly achieve this goal, it is necessary to transfer the value of Respect from the sense of duty to that of beauty. People need to work to reduce and differentiate waste of all kinds, and to use renewable energy sources. Not only to feel better but also to look better, pleasant, more esteemed. In 4 words: “from duty to beauty”.
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called “Consumer Society”, based on the work destined to produce goods (products and services) to be consumed, we think it is necessary to build a new consumption model: based on products built in Respect for Nature, consumed in a long time and which, at the end of its functionality cycle, can be easily recycled. For this reason, we decided to create a single large place that represents the new consumption model we have in mind. And we will call it Green Pea.
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In the world of food, with EATALY model, Green Pea wants to take care of the other markets: the goods that make up the most substantial part of our consumer activities: energy, movement, dressing, home and leisure. We intend to demonstrate that it is possible, immediately, to buy products and services of great quality and beauty, built in harmony with Nature and functional to a form of responsible use.
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and apparatus to create it, that do not contribute to the warming and pollution of the planet. Italy has plenty of flowing water, wind that blows and sun that heats up. These will be the sources on which we will immediately focus, but we will remain curious and attentive towards any technological innovation that goes in the direction of environmental sustainability. Our incurable goal is: energy from clean and renewable sources in every home, in every factory, in every office … in every place of human existence.
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with one, two, three, four or even more wheels. They are beautiful, safe and pleasant to use. They are Italian, but in particular they are equipped with engines powered by clean energy sources, which do not harm the environment. Also in the field of vehicles, Green Pea closely follow the technological evolution aimed at environmental well-being.
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footwear, bags and accessories of great quality and beauty, built with materials (new or recycled) born in harmony with Nature. If cotton: organic and GMO free. If materials of animal origin: from certified and respected breeding farms. If synthetic materials: created with products thrown away (by others) and recycled (by us). Colored with techniques that do not cause harm, or as little damage as possible, to Nature. A fundamental component of our idea of sustainability is the long duration and the possibility of reuse or recycling at the end of its life. We have producers who already respond 100% to this profile and others who have started the journey with excellent results, having set themselves the goal, at least for the products on sale at Green Pea, of the highest possible level of sustainability. Each manufacturer display the description of their factory specification.
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accessories, lighting fixtures and other household items of great quality and high design. Formaldehyde emissions reduced to the minimum terms according to the strictest regulations. Woods from forests managed in balance between cutting and replanting and guaranteed by the FSC specification. Metals and glass created with the greatest possible care, biodegradable or recyclable plastics at the end of their life. For each piece of furniture sold we will plant a new tree. A fundamental component of our idea of sustainability is the long duration and the possibility of reuse or recycling at the end of its life. We have producers who already respond 100% to this profile and others who have started the journey with excellent results, having set themselves the goal, at least for the products on sale at Green Pea, of the highest possible level of sustainability. Each manufacturer display the description of their factory specification.
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the Otium Rooftop. It will constitute an identity element for Green Pea: it consists of various and large spaces where you can stop to think, talk, taste, take care of your body, have fun, read, learn, design … or do nothing. With absolute freedom for individuals to decide how to spend their time within the Club. Idleness can be creative, Green Pea intends to demonstrate it, but without any obligation. Levity!
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of producers who have in common the value of Respect for Nature, but at the same time aiming to build beautiful, long-lasting and imperishable products, as well as very personal and in line with the principles of beauty and originality of Made in Italy of the first level. Proud of their distinct identity and of the success achieved but, nevertheless, eager to grow and improve, also exchanging ideas with the other Green Pea producers. This group will be an extraordinary force that will be required of us from the world and which, after a happy experience in Turin, will be offered to the world: the Producers Pea Club.
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but we make ourselves available to involve foreign companies, only if so original and in line with our principles… to deserve it. For the same reason, we intend to accept companies that sometimes do not produce 100% in Italy, but do so with demonstrated diligence in all respects. Italy is a small country but with infinite potential to offer to the world. Using other soils and people of other nationalities to produce our specialties can represent an opportunity if every action is carried out with a deep sense of Respect. All this will be declared in truth and honesty. The concept of the chain told is the core of our project.
Finally, narration
In the path within the various floors of Green Pea you will be accompanied by a narration dedicated to the theme of Respect, developed as a serial story. You can learn more about this story in every corner of the Building, from the Factory Regulations to the testimonies of our Partners, on the app and on social networks.
Number one goal of this narration: involve head, heart and belly, to show you that respecting Nature is not only a duty, but also a beauty. Number two goal: make you want to tell it around and – why not? – to boast about it. We confess immediately: ours is an optimistic way of telling. We are convinced that yes, we will be able to save human life on our planet.
And then, a small green pea on each product to sum up this story of Respect, and remind you to tell it.
