The Priceless Planet Coalition unites the efforts of businesses, banks, and cities and consumers to make meaningful investments to preserve the environment through the restoration of 100 million trees over five years together with our restoration partners Conservation International and World Resources Institute.
Why Trees?
Forests regulate the world’s oxygen and carbon cycles and control local and regional climates by exchanging water and energy with the atmosphere.
Restoring the planet’s forests is a cost-efficient and highly effective solution for mitigating the impact of global greenhouse gas emissions.
Sustainable forest restoration also helps reduce the occurrence of climate-related disasters, such as fires and flooding.
Given the enormous amount of CO2 stored by trees and the continuing threat of deforestation in Earth’s most vulnerable areas, there is tremendous risk if forest protection and restoration is not made a global priority.
Growing trees brings economic value to local people: Up to €25 for every $1 invested in restoring land.
Mastercard has selected the global environmental organizations Conservation International and World Resources Institute to lead the mobilization and coordination of our restoration efforts, collaborating with local communities and stakeholders for long-term forest stewardship.
The Organizations
Conservation International works to spotlight and secure the critical benefits that nature provides to humanity. Since their inception, they’ve helped to protect more than 6 million square kilometers (2.3 million square miles) of land and sea across more than 70 countries. Currently with offices in 29 countries and 2,000 partners worldwide, their reach is truly global.
WRI is a global research organization that spans more than 60 countries with offices in the United States, China, India, Brazil, Indonesia and more. Their more than 1,000 experts and staff work closely with leaders to turn big ideas into action to sustain our natural resources – the foundation of economic opportunity and human well-being.
Amazon and Atlantic forests – This vital project will aid in the preservation and restoration of local and regional water cycles, which will help to avoid the catastrophic collapse of the Amazon Rainforest and ensure the ongoing health of the overall ecosystem.
Makuli Nzaui landscape, Makueni County – Forest and landscape restoration in this section of the planet will have significant impacts both locally and throughout Kenya, helping to stabilize the climate, increase food production and improve water availability.
Southern Tablelands/Riverina and Western Sydney – Our ambition is to revitalize communities affected by the bushfires, restoring the damaged landscapes and developing a long-term blueprint for addressing wildfire and disaster resilience.
