Anna Mello Rella
the development of national activities for the extraction and processing of dyeing substances;
“AMR–Natural Colours” offers a collection of sweaters and accessories to create a path of sensory rediscovery of Natural Colours and of the Colours of Nature. A new collection concept for an innovative product, an effective tool for perceptive stimulation capable of transferring value to the product in an all-encompassing and complete way. No longer just an object for sale, but a space for communication with the customer. Emotions and sensory challenge are the protagonists of a new experiential textile collection, designed to stimulate and seduce customers with the story of an innovative product, a new technology, a unique ability and technique, a personal story. The customer will not find himself in a place to simply buy an item of clothing, but will be able to “feel” this new product idea in an active and not passive attitude, discovering the product and its history. In a harmonious relationship between what is created by nature and what is instead the work of man. Colour is Natural, Colour is Nature. The quiet stillness of a wood, the mysterious mist of a clearing and the slight fluctuation of a reed through their colours will accompany the customer on a journey that will lead him to discover the world of natural dyes. Spaces, freedom and color of Nature, an embrace of beauty where the roots of trees deep and the grass move harmoniously in the wind for an emotion linked to the immaterial component of the product, to its ability to be different and unique, exciting in attracting attention towards innovative production techniques, our message for a more sustainable future.