Sustainability of growth and healthy profitability which, over the past several years have been achieved at a natural and sustainable pace, are two distinctive features of our strategic and operations business management that characterize every step along the value chain.
“I believed in precious things created without harming the Universe or at least by minimizing our footprint as much as possible. I imagined products that would be gratifying for their users and manufacturers alike, and beautiful workplaces to work in: places where workers could take pleasant and relaxing rest breaks and where the workshop dimension would reign supreme. I envisaged human relations based on humanity and truthfulness, and respectable wages that would be sufficient for living in dignity and serenity. I imagined a peaceful atmosphere in the workplace, where creativity could be unleashed. I believed in making profit, indeed, but based on ethics, dignity and morality, while trying to give life to that fascinating relationship between “profit and gift” that, in my own small way, made me feel like a custodian of the Universe Creato – Brunello Cucinelli”
La strategia aziendale nasce dalla convinzione per cui il “profitto d’azienda, da solo, non basta, un fine più alto deve essere ricercato”: l’obiettivo è la ricerca di profitto che possa contribuire al benessere e alla dignità umana, senza recare danno a niente e nessuno, costruendo una sempre maggior credibilità e trasparenza, creando e rafforzando continuamente il rapporto di fiducia tra i clienti e il brand.
The Company’s strategy stems from the belief that “corporate profit alone is not enough, and we should pursue a higher aim”: our goal is to pursue profit that can contribute to human well-being and dignity, without harming anything or anyone, while increasingly fostering reliability and transparency, and constantly building and strengthening trust-based customer relationship.