Florim
We select the finest natural ingredients: sand, clay and feldspars. We mix them carefully before adding water, making sure not to leak a single drop of it. Technology then helps us in compacting this blend of raw materials and minerals, in decorating and firing it at more than 1200 degrees. Ours recipe is a simple one. It is made of passion for beauty, attention to detail, constant innovation and with a careful eye on people, the environment and the planet. That’s how Florim porcelain surfaces are created, in its unlimited interpretations.
Being green means having respect for the nature of things, which for us means advocating durability and offsetting the effects of production. This is the only long-term solution for being “honest” in terms of energy. Our commitment has always gone far beyond compared to what is required by regulations and it sets goals for continuous improvement in terms of products, processes and supply chain management.
A sea rich in fish. Cleaner air. A planet full of life with countless trees and animals. Respect for nature is important, when we play and when we work. For this reason, we manufacture our products using solar energy, we recycle waste and we save all the water we can. The Earth is our future home: let’s protect it together, always.
Within 10 years, all the outdated business models which are unable to respond to the environmental demands of our planet Earth are doomed to disappear. We believe in a business model that is consistent over time, sustainable, transparent and with a positive impact on the community and the territory, for the benefit of future generations.