Since 2015 we have started on a journey that has taken us from giving up all fur and down to designing the first circular and fully recyclable jacket. Being Green for us is a mindset that drives us to focus on design, sustainability and innovation as drivers of change. #Napapijri #ChooseFuture
We are green because we are choosing to create a better future by changing the way we do things so that we will be protecting the planet. For example, by choosing to use recycled materials whenever we can.
It is hard to tell the future, but it is possible to start working on the present so that we will be faced with better outcomes. Our Choose Future campaign wants to bring attention to the choices we make today, as they will dictate the future we will live tomorrow. It is really up to us.