Our Green points

  1. We have a green history. We created the Internal Office of Environment in 1970: it was the first within the home appliance industry
  2. We signed for a greener future. We joined the Kyoto Protocol in 2003 and we became the first appliance manufacturer in the world to set Greenhouse Gas (GHG) reduction targets, which were met and exceeded. Today our emissions reduction goals meet or exceed the Paris Agreement signed in 2015.
  3. We created a green kitchen. Our Green KitchenTM project was born in 2007: we designed the first kitchen that reuses resources from one appliance to another. The refrigerator heats the water for the dishwasher and the dishwasher’s tank keeps the water of the last rinse to then use for the following washing cycle.
  4. We make a contribution to a greener enviroment. We are best in class in the ‘‘Zero Waste to Landfill” program with 97.3% of waste diversion from landfill.
  5. We use resources in a green way. We have reduced water usage by 40% from 2017 to now in the production processes of our home appliances.
  6. We have a greener and greener production cycle. Our home appliances have a recycling rate that exceeds 90%: almost every material comes back into a production cycle and it is reused.
  7. We are ready for green plastic. In 2018 we took voluntary pledges with the European Commission on the use of recycled plastics in our products by 2025.

What we offer in Green Pea

From refrigerators that preserve food for longer, to dishwashers that use natural air for drying, washers that save water and ovens that cook more dishes at once, our appliances are designed to reduce time, energy and resource consumption, in constant pursuit of improving life at home. Whirlpool 6TH SENSE Technology and Hotpoint Active Technology ensure superior performance and a lower environmental impact. Helping you to be green in the most effortless way and with the highest satisfaction.


Where do you find us



Home living & design

What if every time we turn a home appliance on, we could turn on something bigger?

New ideas, new intuitions, a new sixth sense for a different future. We believe it is possible.

Because we create home appliances that are more sustainable. Thanks to our 6TH SENSE Technology , they are more resource efficient, produce less emissions and have an end – of – life recycling rate that exceeds 90%. This is our way to be Green: to make the difference today, to sense the difference tomorrow.

Once upon a time, a plug of white, disliked her colour, try as she might
She saw the big blue sea and thought: “this is the colour for me!”
But she also loved yellow, like the sun, because it seemed so fun.
She couldn’t decide between the two, so she mixed them…to create something new
She chose to be GREEN for a new lifestyle on which she was keen.
“I’m now green like the earth, for a future of worth.
I’ll live without waste and recycle with has
te. I now have a new view… Will you be greener, too?”

If we imagine looking out a window in 2030 we see a world where saving energy doesn’t
take energy. Where recycling is not an exception, but a common action. Where values are not objects, but projects. We see sustainable houses full of sustainable ideas. Like appliances designed to save resources, effortlessly and to be so intuitive to really improve life at home. We see that everyone can make a difference: a difference to be sensed every day.